A vision, a state of mind
DIEGA carries the vision of this ideal world a “promised” or “rightful” land, a united and protective realm for women of yesterday, today, and tomorrow, from near and far.
DIEGA House
In designer Carole Petit's workshop, travel journals and an ethnic patchwork of handmade prints. From a simple men's shirt, adapted for women, DIEGA is born.
The house
Natural elegance with a masculine assurance, DIEGA's androgynous femininity takes shape, free of superimpositions, woven from vintage experiences, a force of character with beautiful materials and past colors.
By day, by night, energetic and sunny, always spontaneous, the DIEGA woman goes to the essentials with style. Intense and true, resolutely active and casual.
By day, by night, energetic and sunny, always spontaneous, the DIEGA woman goes to the essentials with style. Intense and true, resolutely active and casual.
The manifesto
For these "warrior" women, DIEGA summons the codes of a masculine wardrobe for an androgynous allure, noble, natural materials and artisanal ornamentation borrowed from distant cultures.
It's a poetic fusion, both modern and nostalgic, of two hitherto opposed grammars of style: tailoring and vintage folklore.
DIEGA is a land of welcome, an imaginary territory, a new corner of paradise to unite all the women of the world, offering them an art of living and a wardrobe that draw their origins from the plains of the "far west", the African savannah, the Berber desert, the snow-capped mountains or the shores of the Mediterranean sea.
It's a poetic fusion, both modern and nostalgic, of two hitherto opposed grammars of style: tailoring and vintage folklore.
DIEGA is a land of welcome, an imaginary territory, a new corner of paradise to unite all the women of the world, offering them an art of living and a wardrobe that draw their origins from the plains of the "far west", the African savannah, the Berber desert, the snow-capped mountains or the shores of the Mediterranean sea.
A new corner of paradise to unite all the world's women
Our commitments
DIEGA supports causes that touch her, in line with Carole Petit's vision of the world and her family values. The brand is a discreet yet active donor to the "FONDS DE DOTATION GRAZIE"
(formerly the FONDS DE DOTATION MERCI), which works to help women, men and children build a future for themselves by improving their living conditions, particularly in the educational, social, health, economic and cultural fields.
DIEGA supports "LA MODE EUROPEENNE" in their sustainable development projects.
We recycle our used clothing in perfect condition to supply their solidarity boutiques in Africa and keep local jobs alive.
(formerly the FONDS DE DOTATION MERCI), which works to help women, men and children build a future for themselves by improving their living conditions, particularly in the educational, social, health, economic and cultural fields.
DIEGA supports "LA MODE EUROPEENNE" in their sustainable development projects.
We recycle our used clothing in perfect condition to supply their solidarity boutiques in Africa and keep local jobs alive.
One girl, one style.
DIEGA creates a bold wardrobe for free-spirited women a tribe of modern-day warriors. Each collection pays tribute to the story and inspirations of its founder, Carole Petit.
As a child, Carole imagined herself as a Native American. Her longing for escape and her fascination with faraway lands have never left her — and today, they fuel the ethnic inspirations behind her creations. Feathers, turquoise stones, the timeless palm tree as a symbol of strength, African-inspired patterns, and fringes borrowed from her Native “sisters” all find their place in the collections.
From her personal history and the exile of her ancestors, she draws a deep desire to honour women offering them garments as armor, carrying their independence and freedom.
As a child, Carole imagined herself as a Native American. Her longing for escape and her fascination with faraway lands have never left her — and today, they fuel the ethnic inspirations behind her creations. Feathers, turquoise stones, the timeless palm tree as a symbol of strength, African-inspired patterns, and fringes borrowed from her Native “sisters” all find their place in the collections.
From her personal history and the exile of her ancestors, she draws a deep desire to honour women offering them garments as armor, carrying their independence and freedom.
